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THOUGHT PROVOKING

The Manufacturer's Rep: Roadblock or Engine of Acceleration?

“The independent great manufacturer’s rep is not a bottleneck; the rep is the glue and the engine of acceleration in complex B2B buying where speed, certainty, and design-for-manufacturabilty matter most.”

UPDATES

Here is where you will find industry updates, news, technical articles and on occasion we shine the light on awesome: 

PCB

PCB Material Shortages: What Customers Need to Know

May 14, 2026
The PCB material market has become materially tighter in 2026, and this is not just a temporary pricing fluctuation. AI...

Battery Chemistry Made Simple (No PhD Required)

May 5, 2026
Not all batteries are built the same. And more importantly… There is no “best” battery, only the best fit for your job.

From Avalanche Beacons to Pet Collars: How Local Electronics Power Life in the PNW

May 4, 2026
Kiersten is sharing this information about companies in Oregon and Southwest Washington that quietly build the...

Robots, Glam, and Manufacturing Grit: My Day at AMBay Area Summit 2026

April 29, 2026
I thoroughly enjoyed the AMBay Area Summit 2026. I felt the commitment in the room, as this group strongly supports the...

My Military Command Center & American Bright Custom LEDs

April 3, 2026
My M1087 (Named Bantha) came with military blackout as a standard feature since it is a command center. This gives us...

Meet Kiersten Kreusser: The Newest Face at MaRCTech2 in Oregon

March 30, 2026
I love Oregon. I grew up on the Oregon coast and have always appreciated living in a place where the rest of the world...

MaRCTech2 Lights Up N. California and N. Nevada with American Bright

March 27, 2026
Most engineers in Northern California and Northern Nevada know what an LED is. What they may not know is that one of...

Powering What’s Next: How Jianghai and Taiwan Semiconductor Are Shaping the Future at APEC 2026

March 12, 2026
Jennifer and Nick’s presence at APEC 2026 is a chance to put a very real face on the future of power electronics, and...

Details Regarding End-of-Life PN's and Curtis Industries Replacements

March 1, 2026
Curtis Industries publishes a formal cross‑reference and supports one‑to‑one terminal block replacements, but deep “end...