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New Product Introduction Companies

Take an idea from an initial working prototype to a thoroughly refined and reproducible final product.


We understand and serve companies that focus on New Product introduction (NPI)

Companies that offer New Product introduction use a step-by-step process to create an idea and carries it through to commercialization. We understand why it is called “new product introduction process,” rather than “new product development process.”

NPI looks at a product from the viewpoint of manufacturing. Typical manufacturing processes are about the ongoing production of existing offerings; NPI “introduces” new products into the manufacturing process.

We support companies with new product introduction follow specific series of six stages to achieve its realization of new offerings to satisfy a market need. The best companies ensure their product development strategy links corporate strategy with product development. 

  • Step 1: Ideation
  • Step 2: Product Definition
  • Step 3: Prototyping
  • Step 4: Detailed Design
  • Step 5: Pre-Production (Validation/Testing)
  • Step 6: Manufacturing

Times have never been more difficult to meet market demand and reduce risk. We can facilitate your new product introduction process to build in quality and reduce waste.

Don't hesitate to contact me if you need support!


Jennifer Eby