Some people spend their careers building a network.
Others spend their careers building trust.
Lori Bruno has spent decades building both.
That is why we are excited to officially welcome Lori Bruno, CPMR, to MaRCTech2 as our new Director of Distribution for Northern California.
Beginning June 15, Lori joined the MaRCTech2 team, bringing with her an incredible depth of experience, industry relationships, and a reputation that stretches across the electronics community. Throughout her career, she has cultivated strong partnerships with distributors, manufacturers, and industry leaders throughout Northern California and beyond. Those relationships weren't built overnight. They were built through years of showing up, helping others succeed, and consistently delivering results.
In her announcement on LinkedIn, Lori described this new role as a "perfect alignment," and we couldn't agree more.
At MaRCTech2, we believe great business is built on relationships, collaboration, and the creation of value for everyone involved. Those same principles have been at the center of Lori's career for more than three decades.
If you've spent any time in the electronics industry, there's a good chance you've crossed paths with Lori. Her involvement extends far beyond day-to-day business. She has been an active leader within the Electronics Representatives Association (ERA), serving in executive leadership roles and helping develop future talent entering the electronics industry. Her commitment to education, mentorship, and strengthening the manufacturers' representative community has earned her industry-wide respect and recognition.
In 2026, Lori was honored with the prestigious Tess Hill Award from ERA, recognizing her leadership, professionalism, integrity, and dedication to advancing the manufacturers' representative profession.
Those accomplishments are impressive.
But if you ask the people who know Lori best, they'll probably tell you something different.
- They'll tell you about her energy.
- They'll tell you about her willingness to help.
- They'll tell you about her ability to connect people and create opportunities.
- And they'll tell you she genuinely cares about the success of the people around her.
That is exactly the kind of person we want representing MaRCTech2.
As Director of Distribution for Northern California, Lori will help strengthen relationships with distribution partners, support our world-class manufacturers, and create new opportunities for growth throughout the region. Her deep understanding of distribution, combined with her extensive network and customer-first mindset, makes her uniquely positioned to help manufacturers and customers solve problems and achieve success.
For our manufacturers, Lori brings decades of market knowledge and channel expertise.
For our distribution partners, she brings trusted relationships and a collaborative approach.
For our customers, she brings a relentless commitment to finding the right solution.
Most importantly, she brings enthusiasm.
- The kind of enthusiasm that turns introductions into partnerships.
- The kind that transforms conversations into opportunities.
- The kind that helps great companies grow.
Lori recently shared that she looks forward to reconnecting with distribution partners and manufacturing peers throughout Northern California in the months ahead.
We know many of you are equally excited to reconnect with her.
Please join all of us at MaRCTech2 in welcoming Lori Bruno to the team.
Northern California, Lori is ready to hit the ground running.
And we couldn't be more excited to have her along for the journey.
Feel free to reach out:
- Call or text: 510 421-2761
- Connect on LinkedIn
- Lori@marctech2.com